Cookie Policy

Effective Date: 07/11/2025

1. What Are Cookies?

Cookies are small text files stored on your device to help websites function, improve user experience, and analyze performance. Some cookies are essential, while others are used for analytics and advertising.

2. What Cookies We Use

We use a limited number of cookies, some of which may collect personal data such as IP addresses. These cookies help us understand how users interact with our site and optimize our marketing efforts.

Cookie Type	Purpose	Provider	Personal Data Collected
Analytics	Site usage analysis	Google Analytics	IP address, device info, behavior
Advertising	Optimize paid ad campaigns	Google Ads	Device ID, location, behavior
User Experience	Heatmaps and session replay	Microsoft Clarity	Mouse movement, clicks, IP

3. Privacy-Friendly Analytics (No Personal Data)

We also use:

• GoatCounter: a privacy-friendly analytics tool that does not use cookies or collect personal data. It helps us understand general site usage without tracking individual users.

4. Consent and Control

We respect your privacy and provide controls based on your location:

• UK & Ireland: We request explicit consent before setting non-essential cookies, in line with UK GDPR and PECR.
• USA: Under CCPA, users can opt out of tracking cookies. We provide a cookie banner and browser-based controls.
• South Africa: We comply with POPIA and request consent before using cookies that collect personal data.
• Other Regions: Users from other jurisdictions are responsible for ensuring compliance with their local laws. We apply privacy and cookie practices that align with major international standards.

You can manage your cookie preferences via:

• Our cookie banner (shown on first visit)
• Use the “Cookie Preferences” link in our footer
• Your browser settings (to block or delete cookies)

5. Third-Party Cookies

When you click affiliate links, you may be redirected to third-party operator sites. These sites may set their own cookies, which we do not control. Please refer to their privacy and cookie policies for details.

6. How to Opt Out

You can opt out of non-essential cookies at any time:

• Use the “Cookie Preferences” link in our footer
• Adjust your browser settings to block or delete cookies
• Use Google’s opt-out tools for Analytics